SNOCKS
YOUNG LIONS
GERMANY 2026 WINNER
We were given 24 hours to solve a problem for SNOCKS. Known for socks and underwear, they had just launched activewear. In a category full of flashy bodies and unachievable goals, we went the other way: honesty. Because if this is how people actually use activewear, it’s exactly how it should be advertised.
Role . Art Direction and Ideation
Copy Partner . Nicole Schneewind
Fourth time was the charm 🙂
Finally won at the national level and earned the honor of representing Germany at the international print competition in Cannes.
STEPSTONE
YOUNG LIONS
GERMANY 2025 FINALIST
In April 2025, we were named finalists in the German Print category of the Young Lions. In just 24 hours, we created an OOH campaign encouraging people unhappy in their jobs to look for a new one on Stepstone. Because sometimes, motivation shows up in the most unexpected places, even in the form of a fluffy chicken.
Role . Art Direction and Ideation
Copy Partner . Nicole Schneewind
Second time being told we were close second.
FIELMANN
YOUNG LIONS
GERMANY 2024 FINALIST
We were given 24 hours to create an OOH campaign to drive interest for Fielmann’s varifocal glasses, showcasing their benefits, such as the ability to see clearly at all distances, near and far.
Most people who do not use varifocals use different pairs of glasses instead. But when you use two pairs of glasses, at some point you are gonna wear the wrong pair at the wrong time and you are gonna miss something.
So we used the familiar pain of wearing the wrong glasses at the wrong time to highlight the benefits of varifocals.
Role . Art Direction and Ideation
Copy Partner . Sebastiao Assis
Unoffical second place at the national level.
And the client informed us that it was their personal choice.
A win in our eyes!
WARSTEINER
YOUNG LIONS
GERMANY 2023 FINALIST
We were given 24 hours to create a launch campaign for a new product.
Luckily, we found that in a market dominated by alcohol and alcohol-free options, people always have to choose between enjoying tonight or enjoying tomorrow. But with our product, a full beer with less alcohol, you can have it all. No compromises, just possibilities.
So we celebrated this, putting our beer at the centre of that balance.
Role . Art Direction and Ideation
Copy Partner . Sebastiao Assis











