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YOUNG LIONS
GERMANY 2024

Role . Art Direction and Ideation
Copy . Sebastiao Assis

We were given 24 hours to create an OOH campaign to drive interest for Fielmann’s varifocal glasses, showcasing their benefits, such as the ability to see clearly at all distances, near and far.

Most people who do not use varifocals use different pairs of glasses instead. But when you use two pairs of glasses, at some point you are gonna wear the wrong pair at the wrong time and you are gonna miss something.

So we used the familiar pain of wearing the wrong glasses at the wrong time to highlight the benefits of varifocals.

Unoffical second place at the national level.
And the client informed us that it was their personal choice.
A win in our eyes!

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YOUNG LIONS
GERMANY 2023

Role . Art Direction and Ideation
Copy . Sebastiao Assis

We were given 24 hours to create a launch campaign for a new product.

Luckily, we found that in a market dominated by alcohol and alcohol-free options, people always have to choose between enjoying tonight or enjoying tomorrow. But with our product, a full beer with less alcohol, you can have it all. No compromises, just possibilities.

So we celebrated this, putting our beer at the centre of that balance.