CURTICE
THE
KETCHUP BAN
When a famous football manager banned ketchup from his player’s diets. We saw the perfect opportunity to launch our sugar-free ketchup by publishing an open letter in the club’s local newspaper.
*I was involved after concepting and production. Created all of the visual identity, boards, and decks for award submission.*
Role . Art Direction (after production)
Copy . Sebastião Assis
CD . Tomas O’Gorman
Agency . Ogilvy Berlin
Bronze Lion
Cannes Lions,
Print, 2022
Silver
New York Festivals
Print, Real Time Response, 2022
Bronze
New York Festivals
Print, Copywriting, 2022
LIDL
EMILY IN PARIS x
DUC DE COEUR
For a collaboration between Lidl’s brand “Duc De Coeur” and Netflix’s “Emily in Paris,” I designed static and animated materials for various social touchpoints.
Role . Art Direction and Design
Guidance . Sebastian Graef
Agency . Ogilvy Social Lab