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ANDRÉS.RINCÓN

 

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RoleArt Direction and Ideation
Copy . Sebastiao Assis

With their “Make Taste Not Waste” platform, Hellmann’s is on a mission to fight food waste. But not everyone would be happy if they succeeded.

The campaign was liked, feedbacked, and discussed by high-level creatives in the Ogilvy London office but was ultimately not pursued further for strategic reasons.