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THE KETCHUP BAN

Role . Art Direction (after production)
Copy . Sebastião Assis
CD . Tomas O’Gorman
Agency . Ogilvy Berlin

When a famous football manager banned ketchup from his player’s diets. We saw the perfect opportunity to launch our sugar-free ketchup by publishing an open letter in the club’s local newspaper.

*I was involved after concepting and production. Created all of the visual identity, boards, and decks for award submission.*

Bronze Lion
Cannes Lions,
Print, 2022

Silver
New York Festivals
Print, Real Time Response, 2022

Bronze
New York Festivals
Print, Copywriting, 2022

EMILY IN PARIS
x DUC DE COEUR

Role . Art Direction and Design
Guidance . Sebastian Graef
Agency . Ogilvy Social Lab

For a collaboration between Lidl’s brand “Duc De Coeur” and Netflix’s “Emily in Paris,” I designed static and animated materials for various social touchpoints.