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HAPPY
FATHER’S
DAY

Role . Art Direction
Copy . Anna Breinfalk, Taha Khan
CD . Nicolás López, Fernando Montero, Tomás O ‘Gorman, Moemen Metwally
Photographer . Alberto Escudero
Production . The Producer/ Irene Paz
Agency . INGO Hamburg & Memac Ogilvy

When dads take pictures of their kids they are accomplishing a very important role: creating the memories of their children.

And this has a side effect: they’re not in these pictures.

So for International Father’s Day, we partnered with Canon to celebrate the dads behind the lens who rarely get to be in the moments they so dutifully capture.

The initial reactions to the campaign were very positive.
Here are some.