YOU DON’T WAIT
Art & Copy . Andrés Rincón
Guidance . Malte Bülskämper, CD
People avoid getting screened for colorectal cancer because they think that they should only screen if they have symptoms. This is inconsistent with their behavior towards other possible catastophies.
WITH NO EXPIRY.
Art . Andrés Rincón, Hajra Tariq
Copy . Quynh Tranh
Guidance . Yigit Unan, Sen. AD
What if a story lasted longer than 24 hours? Thanks to Instagram Story, stories are captured faster but also “expire” faster – only after 24 hours. Polaroid is the antidote to this, allowing us to keep precious moments with us for a lifetime.
Art . Andrés Rincón, John Gergen
Copy . Arief Dharmawan, Sebastiao Assis
Lego wants to encourage teens to challenge the rules by showing that that is what it takes to create something world-changing. By showing Lego sets built “wrong” by people who changed the game, we prove that the “wrong way” of doing things is often the right way after all.