RINCON.IMAGINADO

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YOU DON’T WAIT

Art & Copy . Andrés Rincón
Guidance . Malte Bülskämper, CD

People avoid getting screened for colorectal cancer because they think that they should only screen if they have symptoms. This is inconsistent with their behavior towards other possible catastophies.

FOR STORIES
WITH NO EXPIRY.

Art . Andrés Rincón, Hajra Tariq
Copy . Quynh Tranh
Guidance . Yigit Unan, Sen. AD

What if a story lasted longer than 24 hours? Thanks to the arrival of Instagram Story, stories are captured faster but also “expire” faster – only after 24 hours. Polaroid is the antidote to this, allowing us to keep precious moments with us for a lifetime.

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WRONG TODAY,
WRITE TOMORROW.

Art . Andrés Rincón, John Gergen
Copy . Arief Dharmawan, Sebastiao Assis

Lego wants to encourage teens to challenge the rules by showing that that is what it takes to create something that changes the world. By showing Lego sets that are built “wrong” by people who became game-changers, we prove that sometimes the “wrong way” of doing things is the right way after all.