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THE KETCHUP BAN
Role . Art Direction (after production)
Copy . Sebastião Assis
CD . Tomas O’Gorman
Agency . Ogilvy Berlin
When a famous football manager banned ketchup from his player’s diets. We saw the perfect opportunity to launch our sugar-free ketchup by publishing an open letter in the club’s local newspaper.
*I was involved after concepting and production. Created all of the visual identity, boards, and decks for award submission.*
![dearantonio_keyvisual_2](https://rinconimaginado.com/wp-content/uploads/2024/06/dearantonio_keyvisual_2.jpg)
Bronze Lion
Cannes Lions,
Print, 2022
![newyorkfestivals](https://rinconimaginado.com/wp-content/uploads/2024/06/newyorkfestivals.png)
Silver
New York Festivals
Print, Real Time Response, 2022
Bronze
New York Festivals
Print, Copywriting, 2022
![cannesdeck_gif_3](https://rinconimaginado.com/wp-content/uploads/2024/06/cannesdeck_gif_3.gif)
![cannes_board_comp](https://rinconimaginado.com/wp-content/uploads/2024/06/cannes_board_comp.webp)
![banner_optimized](https://rinconimaginado.com/wp-content/uploads/2024/06/banner_optimized-scaled.jpg)
EMILY IN PARIS
x DUC DE COEUR
Role . Art Direction and Design
Guidance . Sebastian Graef
Agency . Ogilvy Social Lab
For a collaboration between Lidl’s brand “Duc De Coeur” and Netflix’s “Emily in Paris,” I designed static and animated materials for various social touchpoints.
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![slider_compressed_2](https://rinconimaginado.com/wp-content/uploads/2024/06/slider_compressed_2-scaled.jpg)
![statics_compressed_2](https://rinconimaginado.com/wp-content/uploads/2024/06/statics_compressed_2-scaled.jpg)
![animation1](https://rinconimaginado.com/wp-content/uploads/2024/06/animation1.gif)
![animation3](https://rinconimaginado.com/wp-content/uploads/2024/06/animation3.gif)