B
U
R
G
E
R
K
I
N
G
IT’S ONLY NATURAL
Role . Art Direction (before leaving Ogilvy), shared with Andrea Lopez-Boado
Copy . Anna Breinfalk, Sebastiao Assis
Creative Leadership . Daniel Fisher, Nicolás López, Fernando Montero
Photographer . Ale Burset
Agency . INGO The Agency
And most of all, your kid sees your Whopper… Your kid definitely wants your Whopper.
It’s Only Natural.
Dreamed this one up with the team right before I left Ogilvy. Now it takes its first steps as a global campaign for Burger King.
“Babies drool for Burger King in ‘It’s Only Natural’ Campaign”
“Ad of the day: Babies want
a bite of parents’
Burger King“
“Burger King
grasps the craving
instinct early“
“Burger King shows babies hypnotized by their parents eating a whopper“
“Burger King ‘It’s Only Natural’ captures kids’ real reactions to whopper“
+12%
of families orders
$57M
earned media
176M
impressions
CLIO ’26
BRONZE – Social Media
SHORTLIST – Film
ONE SHOW ’26
SHORTLIST – Press & Outdoor
D&AD ’26
SHORTLIST – Out of Home
SHORTLIST – Print & Promotional
SHORTLIST – Social Media