RINCON.IMAGINADO

L

E

G

O

WRONG TODAY,
WRITE TOMORROW.

ArtAndrés Rincón, John Gergen
Copy . Arief Dharmawan, Sebastiao Assis

You can’t play by the manual if you want to  change the world. This integrated campaign encourages teens to “play the wrong way” because that is the right way for them to shape the future world for the better.