BURGER KING

IT’S ONLY
NATURAL

Your kid sees your nuggets. Your kid wants your nuggets. 
Your kid sees your fries. Your kid wants your fries.
And most of all, your kid sees your Whopper… Your kid definitely wants your Whopper.

It’s Only Natural.

Dreamed this one up with the team right before I left Ogilvy. Now it lives as a global campaign for Burger King.

“Babies drool for Burger King
in ‘It’s Only Natural’ Campaign’”

“Ad of the day: Babies want
a bite of parents’ Burger King“

“Burger King grasps the craving
instinct early“

“Burger King shows babies hypnotized
by their parents eating a whopper“

“Burger King ‘It’s Only Natural’ captures
kids’ real reactions to whopper“

GLOBAL LAUNCH FILM 4

PRODUCT FILMS

PRODUCT AND LIFESTYLE PHOTOGRAPHY

Role . Primary Art Director
Creative Leadership . Lars Huvart
Copywriter . Sebastião Assis
Agency . Ogilvy Berlin
Production . Houdini Film
Director . Florian Meimberg
DOP . Simon Drescher
Photographer . Andreas Reimann

Seeing these films and images roll out across the world has been surreal. But the proudest moment was spotting the campaign in my home country, Colombia, when I visited over Christmas.

WHAT ELSE?
Y. LIONS