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SELF ESTEEM BANDAGE

Art & Concept . Andrés Rincón
Copy & Concept . Sebastião Assis
Guidance/CD . Tomas O’Gorman
Agency . Ogilvy Berlin

42% of teenage girls quit sports during puberty. Largely because of self-esteem issues. So Dove and Nike partnered up to fight this.
We were tasked with creating a PR-worthy activation that would help amplify the message, describing the problem as an invisible “self esteem injury.”
The “Self-Esteem Bandage” made it through several rounds, but ultimately was not done.