VOLKSWAGEN
CHOOSE NOT
TO CHOOSE
Choosing between cars is a lot like choosing between things in life. Every decision comes with a trade-off; picking one thing means missing out on another. But a hybrid rewrites the rules. No compromises, no concessions, no sacrifices. It lets you choose not to choose and enjoy the best of both.
HERO FILM
OUT OF HOMES
STILLS
SOCIAL + DIGITAL
Role . Ideation & Primary Art Director
Creative Leadership . Tobias Ahrens,
Thomas Koch, Dylan Harrison
Copywriter . Nicole Schneewind
Agency . Bernbach
Production . Optimist
Director . Stina Lutz
DOP . Anna Smoroňová
Sound Design . California Music
Photographer . Ursa Premik