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CHOOSE NOT TO CHOOSE

Role . Ideation & Primary Art Director
Creative Leadership . Tobias Ahrens, Thomas Koch, Dylan Harrison,
Copywriter . Nicole Schneewind
Agency . Bernbach
Production . Optimist
Director . Stina Lutz
DOP . Anna Smoroňová
Sound Design . California Music
Photographer . Ursa Premik

Choosing between cars is a lot like choosing between things in life. Every decision comes with a trade-off; picking one thing means missing out on another. But a hybrid rewrites the rules. No compromises, no concessions, no sacrifices. It lets you choose not to choose and enjoy the best of both.