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YOUNG LIONS
GERMANY 2023

Role . Art Direction and Ideation
Copy . Sebastiao Assis

We were given 24 hours to create a launch campaign for a new product.

Luckily, we found that in a market dominated by alcohol and alcohol-free options, people always have to choose between enjoying tonight or enjoying tomorrow. But with our product, a full beer with less alcohol, you can have it all. No compromises, just possibilities.

So we celebrated this, putting our beer at the centre of that balance.

The broader jury did not choose the idea.
But the client informed us that it was their personal choice.
A win in our eyes!